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It also features Rick Rubin, who says he isn't actually producing the album.Īt the end of the ad a web site,, appears, and the name of a phone - Samsung Galaxy - comes up, all in white type on a black background. Producers he's worked with before to great success, like Timbaland, Pharrell and Swizz Beatz, appear. The Jay-Z/Samsung campaign had a high profile launch: In case you missed it, a three-minute commercial - a pseudo-verite look at Jay-Z in the studio - aired during Game 5 of the NBA finals. And in an age when album sales are flat and tech companies want to look cool, we're likely to see more deals like this. The giveaway is part of one the highest-profile album and phone promotions ever orchestrated. On Wednesday, 1 million owners of Samsung's Galaxy phone will get to download rap star Jay-Z's latest album three days before its official release. A still of Jay-Z from the commercial for his new album.
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